Lawrence Edmondson

SVP of Technology,
VaynerMedia

Lawrence - SVP of Technology, VaynerMedia is a speaker, entrepreneur, and technologist. Lawrence's role at VaynerMedia places him squarely at the intersection of Advertising, Culture, and Technology. VaynerMedia, is a full-service digital agency founded by Gary Vaynerchuk, venture capitalist, best selling author and one of the most sought after public speakers today.

Before joining VaynerMedia, Lawrence served as the Chief Communications Officer at Opus AI, a software platform that uses AI to reduce bias in the hiring process.

For the past two decades, Lawrence's career has been deeply rooted in Advertising and Technology, where he has worked with agencies such as RGA, Huge and JWT. Lawrence is the connective tissue between Technology, UX, Design, Systems, and Strategy.


Here Are All The Black People

THANK YOU!

Thank you for making Here Are All the Black People 2019 an incredible success!

Each year, we strive to take HAATBP’s mission to improve diversity and inclusion in the creative industry to new heights. This year was no exception. We welcomed over 650 students and industry professionals, 34 sponsors, and provided over 60 travel stipends to students and recent graduates from 14 states. Our ninth annual HAATBP was one of the most successful to date.

The night before the big conference and career fair, we hosted a welcome reception at VMLY&R exclusively for mid-level professionals. Attendees networked and were treated to an artist showcase. The next day, HAATBP kicked off with an inspiring keynote by Tariq “Black Thought” Trotter. We hosted panels and workshops aimed at professional and personal development and provided ample opportunities to network with recruiters and participate in portfolio reviews.

Next year marks the 10th-anniversary HAATBP. We promise to make it the largest, most exciting, and impactful event yet! We can’t wait to see you there.

Best,
The One ID Team

2019 Keynote Speaker

Here Are All The Black People Keynote Speaker

Tariq "Black Thought" Trotter

Tariq Trotter, better known as Black Thought, is an American rap artist and co-founder of the Philadelphia hip-hop group, The Roots. Trotter is widely lauded for his rhythmically complex and reference-driven lyrical content, his sharply honed live performances, and the fluidity of his creative abilities.

Raised in South Philadelphia, Trotter attended the city's School of Creative and Performing Arts where he met Ahmir “Questlove” Thompson and formed the band the Square Roots. After releasing their 1993 demo/debut Organix under the simplified moniker "The Roots", Trotter’s narratives grew more personal and political in nature, artistically expanding both him and the band. 

The Roots’ 1999 album Things Fall Apart catapulted the group into the mainstream. Winning a Grammy Award for its lead single, “You Got Me” featuring Erykah Badu, Things Fall Apart garnered Trotter critical acclaim as the “lyricist’s lyricist” according to Rolling Stone. Similar praise was given to their 2010 project, Wake Up!, a collaborative effort with John Legend inspired by the political landscape of the 2008 elections, and winning a Grammy Award for “Best R&B Album” a few months later. This blending of art and political awareness also seeped into Trotter’s personal and philanthropic life, as a board member of Philadelphia’s own Mural Arts and continued support of organizations including OkayAfrica, The Agent for Change Network, Artists for a New South Africa, The New Museum of New York, and the Museum of Modern Art.

Under the leadership of Trotter and Thompson, The Roots began a decade-long relationship with Jimmy Fallon as his NBC house band in 2009, and transitioning to the house band for the new Tonight Show Starring Jimmy Fallon in 2014. Trotter also began a foray into acting, including notable roles in the James Brown biopic Get On Up and the HBO series The Deuce.


Presenters

Chris Bergeron

VP, Content Experience,
Cossette

Bruce Bildsten

Executive Creative Director,
Best Buy

Taylor Brodie

Senior Brand Strategist,
MullenLowe

Calvin Butts

Vice President, Agency Partnerships,
BioPharm Communications

Susan Credle

Global CCO
FCB Global

Carl Desir

Global Executive Director - Diversity, Equity & Inclusion,
R/GA

Blake Desormeaux

Senior Comms & Engagement Strategist,
Virtue

Kai Deveraux Lawson

Producer/ Co-Host,
Mixed Company Podcast

Lawrence Edmondson

SVP of Technology,
VaynerMedia

Diane Fields

Director of Creative Services, USA,
Ogilvy

Edward Frankel

SVP, Director of Talent Acquisition,
Omnicom Health Group

Kelly Fredrickson

President, MullenLowe Boston and New York,
MullenLowe

Nicole Godreau

Brand Planner,
Twitter Next

Maya Gray

Assistant Account Executive of Public Relations,
MullenLowe

Thompson Imasogie

Junior Art Director,
MullenLowe

Brittany King

Integrated Project Manager,
VaynerMedia

James Kinney

Director of People,
Giant Spoon

Brandon Lee Heard

Strategist,
R/GA

Marcela Madera

Associate Consultant,
R/GA

Love Malone

Founder and CEO,
The Gradient Group

Doug Melville

Chief Diversity Officer,
TBWA\North America

Monique Nelson

Chair and CEO,
UniWorld Group, Inc.

Christian Plummer

Operations Supervisor,
VMLY&R

Michele Prota

Global Board Member, Talent,
Forsman & Bodenfors

Brandon Rochon

CCO,
Kastner

Rick Sentine

Senior Account Executive,
VaynerMedia

Claude Silver

Chief Heart Officer,
VaynerMedia

Jimmy Smith

CEO, and CCO
Amusement Park Entertainment

Gary Vaynerchuk

CEO,
VaynerMedia

Carol Watson

Senior Director, Global Advisory and Consulting Services,
Diversity Best Practices

Kayla Watson

Associate Designer,
R/GA

Raquel Wilbun

Senior Media Planner,
MediaHub

Robert Wong

Co-Founder,
Google Creative Lab

Schedule

9:00 AM

Breakfast & Registration
 

10:00 AM

Keynote Speaker
Tariq "Black Thought" Trotter  

11:00 AM

Portfolio Review Session 1
 
Morning Panel
Beyond the Business Case for Diversity
Gary Vaynerchuk (VaynerMedia)
Claude Silver (VaynerMedia)
Lawrence Edmondson (VaynerMedia)
Brittany King (VaynerMedia)
Rick Sentine (VaynerMedia)
Recruiter Stations Open
Available Until 4:00PM  

12:00 PM

Portfolio Review Session 1 (cont.)
 
Mentor Session A
Challenging the Conventional Rules of Marketing
Carl Desir (R/GA)
Kayla Watson (R/GA)
Brandon Lee Heard (R/GA)
Marcela Madera (R/GA)
 
Professional Session 1
Should I Stay or Should I Go?
Carol Watson (Best Diversity Practices)
Christian Plummer (VMLY&R)
Michael Lescarbeau (Person)
Michele Prota (Forsman & Bodenfors)
 

1:00 PM

Lunch
 

2:00 PM

Portfolio Review Session 2
 
Mentor Session B
I’m the Only ___ at Work
James Kinney (Giant Spoon)
Chris Bergeron (Cossette)
blake desormeaux (Virtue)
Kai Deveraux Lawson (Mixed Company Podcast)
 
Professional Session 2
Advice From The Heavy Hitters: Moving Into Senior Leadership
Bruce Bildsten (Best Buy)
Susan Credle (FCB Global)
Jimmy Smith (Amusement Park Entertainment)
Diane Fields (Ogilvy)
Doug Melville (TBWA\North America)
 

3:00 PM

Portfolio Review Session 2 (cont.)
 
Mentor Session C
Head, Heart, & Hustle
Edward Frankel (Omnicom Health Group)
Calvin Butts (BioPharm Communications)
 
Professional Session 3
Building Community at Your Agency
Kelly Fredrickson (MullenLowe)
Maya Gray (MullenLowe)
Taylor Brodie (MullenLowe)
Thompson Imasogie (MullenLowe)
Raquel Wilbun (MediaHub)
 

4:00 PM

Afternoon Panel
Creating A Seat at the Table
Love Malone (The Gradient Group)
Brandon Rochon (Kastner)
Robert Wong (Google Creative Lab)
Monique Nelson (UniWorld Group, Inc.)
Nicole Godreau (Twitter Next)
 

5:00 PM

Closing Remarks & Reception
 


2019 Sponsors

HAATBP would not be possible without the support and resources of an incredible group of sponsors from across the advertising industry and beyond. These partners believe in our commitment to a more inclusive and diverse creative industry.

Interested in sponsoring HAATBP in 2019? Please contact our Inclusion & Diversity Department, at one-id@oneclub.org and view the HAATBP Sponsorship Booklet



Omnicom Health Group
VF Corporation
Publicis Health
VCU Brandcenter
Best Buy
Vayner Media
4 A's
The Martin Agency
Bold Culture Co.
Goodby Silverstein & Partners
R/GA
Omnicon Media Group
Giant Spoon
Pace Communications
Ogilvy
BIC
Verizon
Mullen Lowe
Day One Agency
Leo Burnett
VMLY&R
Arts & Letters
24/7 Talent
The Creative Circus
Grey Group
Havas
Mother
VIRTUE Worldwise
Forsman & Bodenfors
The North Face
Vans
TBWA Worldhealth
Rauxa
DDB
Mekanism
VSA
Apollo 51

 

WHAT TO EXPECT

Keynote

Keynote Speakers

HAATBP is famous for its keynote presentations, featuring passionate speakers from many different fields. Everyone from Dr. Cornel West to Franchesca Ramsey has graced the stage, so grab a seat, dim the lights and be inspired!

Networking

Networking

They say it's not what you know but who you know, and with HAATBP attracting over 700 attendees each year, you're going to make a lot of new connections. Bring your business cards and get ready to schmooze!

Panel Discussion

Panel Discussions

Throughout the day, industry professionals will lead real conversations regarding many of the issues people of color experience within the advertising industry. From hard truths to lighthearted observations, these panels hope to encourage growth for everyone, no matter where you are in your career.

Portfolio Review

Portfolio Reviews

Is your portfolio up to par? Whether you're in need of a tweak or a complete overhaul, come get the advice and encouragement you need from some of New York's most respected creatives, and be ready to take things to the next level!

Recruiting

Recruiting

HAATBP regularly attracts some of the coolest agencies, studios, and brands in the biz, and they're looking to hire. Stop by Recruiters Row and learn what some of them have to offer. Who knows, you just might find your next big break!

Inspiration

Inspiration

Prepare to be inspired by the many brilliant creatives at the event. Leave with a fresh perspective and ready to take the next step in your career!


WHAT'S IN A NAME?

Here Are All The Black People

The place, a Christmas party at famed San Francisco agency Goodby Silverstein & Partners, where a young black creative asked founder Jeff Goodby the tongue-in-cheek but definitely not tongue-in-cheek question,"Where are all the black people?".

After many conversations on creating job opportunities for minority students and graduates pursuing careers in advertising and design, Goodby and fellow creative legend Jimmy Smith spearheaded a panel during The One Club's 2011 Creative Week with that attention-grabbing question as its title. This led to The One Club for Creativity developing this panel into a full-day diversity-focused career fair later that fall. The success of these two events ensured this would become an important annual touchpoint for everyone in advertising for whom cultural diversity isn't just a checkbox, but a crucial fact of professional life. By 2014, with hundreds of attendees, it was no longer a question of "where" were all the black people — they were right here, ready to be counted.

2019 marks the ninth exciting year of HAATBP, and although the conference warmly welcomes attendees of all cultures and races, and has grown to include programming for those with more experience on their resumes, its name remains as unapologetically bold as ever.




Previous Year's Info: