The One Show 2021

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The 2021 One Show awards will be open for entries November 10, 2020.


The 2021 One Show


NEW THIS YEAR FOR 2021


New Entry System

The One Show is making entering even easier this year with a brand new entry system. With an abundance of new features to make the entry process more streamlined, the new system will be open for entries November 10, 2020.


Music & Sound Craft Discipline

A new discipline this year, Music & Sound Craft recognizes the specialized skills demonstrated in the planning, making, or execution of original, licensed, and adapted music and sound in videos and commercial spots. Learn More

Innovation & Transformation Categories

A new Innovation category has been added to each discipline to address the ingenuity needed to overcome limitations imposed by the Covid-19 pandemic. Learn More



CATEGORIES & FEES

The 2021 One Show features 20 different disciplines, all judged separately. From Branded Entertainment to Direct Marketing to Health, Wellness & Pharma, each discipline has its own jury of top specialists.




ELIGIBILITY & DEADLINES

All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

ELIGIBILITY DATES:
January 1, 2019 – March 26, 2021

CREATIVE EFFECTIVENESS DATES:
January 1, 2018 – March 26, 2021

SDG PENCIL DATES:
January 1, 2016 – March 26, 2021

PENTA PENCIL DATES:
January 1, 2011 – March 26, 2021*


*At least one of the Penta campaigns included must have launched between January 1, 2019 – March 26, 2021.




ONE SHOW 2021 DEADLINES



Early Deadline: December 31, 2020

Regular Deadline: March 12, 2021

Extended Deadline: March 19, 2021

Final Deadline: March 26, 2021

All offline payments must reach The One Club within 15 business days of the invoice date.





PAST WINNERS

We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
Viva La Vulva Agency: AMVBBDO / London Client: Essity Category: Craft - Visual & Audio Craft / Music
Kraft Now Pay Later Agency: Leo Burnett / Chicago Client: Kraft Heinz Category: Events & Experiential
The Boy & The Piano Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London Client: John Lewis & Partners Category: Cinema Advertising





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