The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

The One Show will culminate on Friday, May 15 with a star-studded, gala awards evening in New York City. Join us and be a part of the next generation of legendary creatives. Change your destiny, enter now.

The One Show 2020


Playing off the notion that a little bit of luck can help a piece of creative work stand out from all the great competition, Lanfranco & Cordova, New York and Lima, has enlisted the mystical services of an actual Peruvian shaman in the entertaining new integrated campaign to promote The One Show 2020 call for entries.

The “Change Your Destiny” campaign kicks off with “Cleofe, The Shaman”, featuring Cleofe, a real shaman from Peru who blesses creative work in order to give it some extra good luck before it is entered in The One Show.

To read more about the campaign, click here.

This year we're announcing several changes to The One Show, which include:

SDG Pencil

This year we're introducing the Sustainable Development Pencil to support the 17 SDG Goals created by the United Nations in 2015. The new award will recognize teams who choose to utilize their creative talents and resources to better the world we live in, and contribute to securing a sustainable future for all.

Bringing Disciplines Together

Conversely, some disciplines just work better together. This year we will be streamlining certain disciplines to make both entering and judging your work even easier. For example, our SOCIAL INFLUENCER discipline is now being merged with our SOCIAL MEDIA discipline.

More Flexibility With Campaigns

Remember when campaigns had to be 3–5 elements, leaving two-piece or six-piece campaigns in award show limbo? This year The One Show will be giving you much more flexibility with the number of elements a campaign can have.

Separating Disciplines

This year we are separating some of our more expansive disciplines to allow different kinds of work to shine. This includes PRINT & OUTDOOR being split into PRINT and OUT OF HOME.


The 2020 One Show features 19 different disciplines and 4 special awards, all judged separately. From Branded Entertainment to Direct to Health, Wellness & Pharma, each discipline has its own jury of top specialists.

This year we're also introducing a tiered fee structure which benefits those who enter by the regular deadline of January 31, 2020. For more details, please click the links below.


All work must be published or aired between the dates listed below.

"Published" means the advertisement appeared in a form of mass media exposed to a substantial audience.

January 1, 2019 – February 28, 2020

January 1, 2018 – February 28, 2020

January 1, 2016 – February 28, 2020

January 1, 2015 – February 28, 2020*

*At least one of the campaigns included must have launched between January 1, 2019 – February 28, 2020.


This deadline period is closed.

Enter Now. Change Your Destiny.

*Please note that each entry completed in the system between February 1-14 will incur a $75 USD late fee, regardless of entry creation date. All physical media (print, collateral, 3D, etc) must reach The One Club office by February 14, 2020.

*Please note that each entry completed in the system after February 14 will incur a $125 USD late fee, regardless of entry creation date.

All offline payments must reach The One Club within 15 business days of the invoice date.


Takeshi Takada
Mandie van der Merwe
Ted Lim
Shelley Smoler


DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Non-traditional & Guerrilla Marketing
Boys Don't Cry Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: White Ribbon Category: Craft - Writing / Single
Disgusting Stories Agency: TBWA Santiago Mangada Puno / Makati City + How's Everything / Makati City Client: Bahay Tuluyan Foundation Inc. Category: Craft - Use of Music / Licensed / Adapted Music
"9.58 seconds - the world's fastest annual report" Agency: Publicis Pixelpark / Erlangen/Hamburg Client: Puma SE Category: Branding / Corporate Communications

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