It began on 11th Avenue in Calgary (not Madison Avenue in NYC), when a design visionary and a tech entrepreneur started a digital-first agency with a relentless focus on the customer. Three employees, one tiny office, and a big first client, Mercedes Benz (a relationship that lasted 13 years).
We’ve come a long way in 26 years. But our mission remains the same—helping our clients deliver digital experiences that truly serve their audience, differentiate their brand, and generate business impact. Along the way, we’ve built a strong reputation as a partner that never stops innovating, a true collaborator, and driver of digital success.

Today, we are 1,100 employees across 11 global offices. Even though we’re much bigger than when we started out in Calgary, we remain true to our roots—we’re transparent, honest, passionate, and have a can-do attitude that our clients notice and appreciate. Our executive and global leadership team use an open and accessible management style to drive our success on all fronts: innovating our services, mentoring our talent, and ensuring we deliver industry-leading work. We believe this is core to our success as a digital leader.

We are now majority-owned (99%) by Omnicom Group Inc. (NYSE: OMC). Omnicom is one of the largest holding companies for global advertising, marketing, digital and communications services firms. Their global revenue is over $15 billion, and they have more than 5,000 clients in over 100 countries.

Learn more about Critical Mass here: https://www.criticalmass.com/