Portfolio
Juliana Paracencio
Ogilvy UK
Currently leading 15 offices and working with all regional clients from Memac Ogilvy and Mather in the Middle East and North Africa region, such as IKEA, Volkswagen, Coca-Cola, Vodafone, Arab Bank, Burger King, Lenovo, VIVA Telecom, Emirates Airlines, UNICEF, Pfizer and other many others.
• Won clients such IKEA, Volkswagen, Qatar Airways Privilege Club, VIVA Telecom, Arab Bank, Abu Dhabi Tourism, The Economic Development Board (EDB) and others.
• Created Ogilvy‘s Most-Awarded print campaign in 2016, leading it to be considered 'The 5th Most-Awarded Print/OOH ads in the world by Gunn Report 2016" and to win "Cannes Lions Network of the Year";
• Considered the 29th Most-Awarded Art Director in 2016;
• Led Ogilvy Jeddah and IKEA Saudi Arabia to win its first awards;
• Led in 2017 Ogilvy Jeddah and IKEA Saudi Arabia win in Cannes for the second time in a row.
City
Dubai, United Arab Emirates
Website
https://julianaparacencio.com/
@pandacencio
Awards
CANNES LIONS
1 Gold Lion in Outdoor / Indoor Posters
1 Gold Lion in Outdoor - Campaign / Billboards & Street Posters
1 Gold Lion in Print & Publishing / Retail & E-Commerce
1 Silver Lion in Print & Publishing / Craft Art Direction
1 Bronze Lion in Print & Publishing / Retail & E-Commerce
3 Shortlists in Craft / Photography
2 Shortlist in Radio / Commercial Public Services
1 Shortlist in PR / Influencer Communication & Social Amplification
1 Shortlist in Direct Lions / Use of media
1 Shortlist in Direct Lions / Product & Service, Cars and Automotive
1 Shortlists in Print & Publishing / Retail & E-Commerce
D&AD
Graphite Pencil / Poster Advertising Campaigns (campaign)
1 Wood Pencil / Art Direction for Poster Advertising
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)
1 Wood Pencil / Outdoor Advertising (Poster)
ONE SHOW
Merit / Branded Entertainment
Merit / Public Relations
Merit / Design (Posters)
Merit / Design (P.O.P. & In-store)
Merit / Radio Campaign
Merit / Direct Marketing - Print / Flat & Dimensional
Shortlist / Print & Outdoor - Ambient Media (Indoor & Outdoor)
Shortlist / Mobile Applications
Shortlist / Direct Marketing - Ambient POP & In-Store Campaign
Shortlist/ Print Ambient Media Indoor & Outdoor Campaign
CLIO AWARDS
1 GOLD / Out of Home (Poster)
1 SILVER / Out of Home (Billboard)
1 SILVER / Print (Print)
1 BRONZE / Print Technique (Print)
3 BRONZES / Radio
LIA
1 GOLD / Print (Consumer campaign)
1 GOLD / Billboard (Consumer campaign)
DUBAI LYNX - 2016 (not updated)
1 GOLD / Outdoor Campaign (Home appliances & furnishings)
1 SILVER / Print & Poster Craft (Art direction)
1 SILVER / Outdoor Campaign (Art direction)
1 BRONZE / Outdoor Campaign (Retail stores)
WPPED CREAM AWARDS
Winner / Best Idea in 2016 in the WWP Network
AND MANY OTHERS ART DIRECTORS CLUB GERMANY (1x Silver and 3x Bronze); EL OJO (2x Silver), EL SOL (1x Silver), NEW YORK FESTIVALS (1x Finalist), RED DOT (1x Merit). MONTREUX AWARD (1x Gold), SINOS AWARDS (1x Grand Prix), BRAZILIAN CREATIVE YEARBOOK (1x Bronze Star and 2x Merit), etc.
Clients
IKEA, Volkswagen, Coca-Cola, Vodafone, Arab Bank, Burger King, Lenovo, VIVA Telecom, Emirates Airlines, UNICEF, Pfizer and other many others.
Winning Work
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Creative Effectiveness / CSR
Year: 2023 
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Best of Creative Effectiveness
Year: 2022
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Multi-Country or Global / CSR
Year: 2022 
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Year: 2022
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Integrated Branding Campaign
Year: 2022
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Creative Effectiveness / CSR
Year: 2022
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Television & VOD / Long Form - Single
Year: 2022 
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE004S
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Annual ID:
OS22_CE001G
Award:
2022 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Annual ID:
OS22_HW007G
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE001G
Award:
2022 Out of Home Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH003G
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_PT014S
Award:
2022 Print Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Magazine / Series
Annual ID:
OS22_PT010S
Award:
2022 Integrated Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG006S
Award:
2022 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE006S
Award:
2022 Out of Home Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Photography
Annual ID:
OS22_OH019S
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI029B
Award:
2022 Cultural Driver Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Cultural Driver
Annual ID:
OS22_CD003B
