Portfolio

Morihiro Harano

Mori Inc.

 

Morihiro Harano
Creative Director / Founder
Mori Inc.

is a multi-talented creative director with stellar achievements not only in advertising but also in new business development, strategy, product design and media initiatives. Joining Dentsu in 1994, Harano was committed to helping the agency’s digital subsidiaries with their digital initiatives. After leaving Dentsu, Harano helped a media startup to conclude a successful IPO, following which, he returned to Dentsu to launch Drill, a non-traditional creative agency. In 2011, he co-founded PARTY and led it to win the Independent Agency of the Year at Spikes Asia 2012. Soon after, in 2012, he founded Mori Inc., which is selected as ‘The World's Leading Independent Agencies 2014’ by Campaign UK.
His works include, among others, ‘OK Go: I Won't Let You Down’, ‘NTTDocomo: Xylophone’, ‘Honda. Great Journey.’, ‘Pola Dots’ and ‘Menicon: Magic’. Harano is a consistent award winner at home and abroad and has received to date a multitude of awards such as TED: Ads Worth Spreading, MTV Video Music Awards, D&AD Yellow Pencil, Cannes Gold Lions, One Show Gold Pencils and the Grands Prix at Spikes Asia and AdFest.
He has also served as a judge and a jury president for numerous awards including D&AD (2013: the foreman for Mobile), Cannes Lions (2013: Innovation / 2012: T&I / 2009: Design) and Spikes Asia (2012: the jury president for Digital/Mobile).

City

Shibuya-ku, Japan

Website

www.mori-inc.jp

Twitter

@I_am_Mori

Awards

2015
MTV Video Music Awards - Best Choreography
YouTube Music Awards
Berlin Music Video Awards
Space Shower Music Video Awards - Special Prize
New York City Drone Film Festival - The Best of X-Factor
Newport Beach Film Festival
Webby Awards - Nominee
D&AD - Wood Pencil X1
Cannes Lions - Bronze X3, Finalist X5
One Show - Gold X1, Silver X1, Bronze X3
LIA - Silver X1, Bronze X3
Spikes Asia - Gold X3, Silver X1, Bronze X1
ADFEST - Grand Prix X1, Gold X1, Silver X2, Bronze X1
FWA - Site of the Day
ACC CM Festival - Grand Prix
Good Design Award
Japan Magazine Advertising Awards - Gold
Code Awards - Best Craft
The 1st World Omosiroi Award

2014
Campaign Magazine - World’s Leading Independent Agencies 2014
17th Environmental Communication Awards - Grand Prix
Cannes Lions - Bronze X1, Finalist X1
ADFEST - Gold X1
Galaxy Award - Gold
ACC CM Festival - Gold
Tokyo ADC Award - Gold
TCC Award - Gold
Transit Advertising Awards - Gold
The 63rd Nikkei Advertising Awards 2014

2013
ACC CM Festival - Gold
Transit Advertising Awards - Gold x2
Japan Package Design Awards - Gold

2012
TED: Ads Worth Spreading 2012
D&AD - Nomination X2
Cannes Lions - Gold X3, Silver X1, Finalist X1
One Show Design - Gold
One Show Entertainment - Silver
CLIO - Gold X1, Silver X2, Bronze X1
Andy Awards - Bronze
Spikes Asia - Grand Prix, Gold x3, Silver X4, Bronze X3
ADFEST - Gold X6, Silver X3, Bronze X1
TIAA - Gold X1, Special Award X1
Good Design Award

2011
Creativity - The Best TVC of 2011
Good Design Award - Gold
Cannes Lions - Gold X2, Silver X1
Spikes Asia - Gold X2, Bronze X1
ACC CM Festival - Gold

2010
D&AD - Volcanic Pencil
Cannes Lions - Bronze X1, Finalist X1
One Show Interactive - Silver
Dentsu Advertising Awards - Best of Category & Gold
Transit Advertising Awards - Gold
TIAA - Finalist

2009
D&AD - Yellow Pencil
Cannes Lions - Silver X1, Bronze X1, Finalist X1
Spikes Asia - Finalist
Dentsu Advertising Awards - Best of Category
Newspaper Advertising Prize - Best of Category
ACC CM Festival - Silver X1, Bronze X1

Clients

Honda / Sony / Pola / Eight (Sansan) / Avex

Winning Work

POLA 2029 VISION Agency: mount inc. / Tokyo + Light Publicity Co., Ltd. / Tokyo + Mori Inc. / Tokyo Client: POLA INC. Category: Online / Mobile Websites / Website Year: 2021
THE FUTURE IS SLOW Agency: Mori Inc. / Tokyo + Stink Studios / New York Client: Toyota Motor Corporation Category: Craft / Printing & Paper Craft Year: 2020
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Typography - Single or Campaign Year: 2018
RED BULL MUSIC FESTIVAL TOKYO 2017 Agency: Mori inc. / Tokyo + TYMOTE / Tokyo Client: Red Bull Category: Posters / Traditional - Series Year: 2018
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklet / Brochure / Catalog & Press Promotional Kit - Single Year: 2018
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Moving Image / Single Year: 2018
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Craft / Art Direction - Single or Series Year: 2018
The Whole Earth Catalog Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: Mavericks Category: Promotional / Booklets, Brochures, & Product Catalogues Year: 2018
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign Year: 2018
Red Bull Music Festival Tokyo Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo Client: Red Bull Category: Extended Campaign / Posters & Ambient Media Year: 2018
Honda. Great Journey. Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK Client: Honda Motor Co., Ltd. Category: Craft / Printing & Paper Craft - Single or Series Year: 2017
Honda. Great Journey. Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo Client: HONDA MOTOR CO., LTD. Category: Branding / Identity System Year: 2017

2021 Interactive Merit Award

mount inc. / Tokyo + Light Publicity Co., Ltd. / Tokyo + Mori Inc. / Tokyo

POLA INC.

POLA 2029 VISION

Online / Mobile Websites / Website

ADC_INT21_054M

2020 Design Merit Award

Mori Inc. / Tokyo + Stink Studios / New York

Toyota Motor Corporation

THE FUTURE IS SLOW

Craft / Printing & Paper Craft

OS_DE20_209M

2018 Print & Outdoor Bronze Pencil

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Typography - Single or Campaign

OS_PO18068B

2018 Brand & Communication Design Merit Award

Mori inc. / Tokyo + TYMOTE / Tokyo

Red Bull

RED BULL MUSIC FESTIVAL TOKYO 2017

Posters / Traditional - Series

ADC_BCD18057M

2018 Brand & Communication Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklet / Brochure / Catalog & Press Promotional Kit - Single

ADC_BCD18044M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Moving Image / Single

OS_DE18183M

2018 Design Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Craft / Art Direction - Single or Series

OS_DE18192M

2018 Design Merit Award

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

Mavericks

The Whole Earth Catalog

Promotional / Booklets, Brochures, & Product Catalogues

OS_DE18136M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign

OS_PO18138M

2018 Print & Outdoor Merit Award

Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo

Red Bull

Red Bull Music Festival Tokyo

Extended Campaign / Posters & Ambient Media

OS_PO18155M

2017 Design Gold Pencil

Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK

Honda Motor Co., Ltd.

Honda. Great Journey.

Craft / Printing & Paper Craft - Single or Series

OS_DE17079G

2017 Design Gold Pencil

DENTSU INC. / Tokyo + Mori Inc. / Tokyo

HONDA MOTOR CO., LTD.

Honda. Great Journey.

Branding / Identity System

OS_DE17002G

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