Portfolio
Minolta Toner / Minolta Business Equipment
Submitted By Leo Fiorica
Description
The strategy was to communicate that Minolta Toner has finer toner particles which equals finer prints.
What better way to talk about the product benefit then through a demonstration.
Client
Minolta Business Equipment
Agency
Bozell, Inc.
Media
Credits
Art Director
Leo Fiorica
Creative Director
Jay Schulberg
Photographer
Steve Hellerstein
Writer
Helene Rosenthal
Views
349