Portfolio
Bob not BOB / Valley Metro
Submitted By Adam LaRocca
Description
Viral campaign developed for Valley Metro, the transit authority in Phoenix. We created a character named Bob and chronicled his struggles when he is mistaken for the major league ballpark called BOB (Bank One Ballpark). The result was record numbers participating in their annual “Bike to BOB” event.
Client
Valley Metro
Agency
R&R Partners
Media
Integrated Branding
Credits
Agency Producer
Steve Yamamori
Art Director
Adam LaRocca
Creative Director
Kevin Munk
Writer
Robert Schneider
Views
364