NAIGIEM / International Dyslexia Association
Submitted By Thomas Stringham
This PSA for the International Dyslexia Association gives viewsers a 60 second simulated taste of dyslexia.
To expand awareness about the learning disability dyslexia.
We had a big idea that we really believed in, but no budget and no client. As a result this ad was shot on spec in the creative directors office and then presented to the International Dyslexia Association. Luckily, they were very receptive to the idea and shortly thereafter it went into national rotation in Canada and then went on to be featured in Ad Age, Applied Arts, Cannes Lions, London International, The Bessies and the Marketing Awards. It also gained some notoriety when it was selected for inclusion in the Stanford University MBA Program’s presentation on excellence in advertising by Pontiac/Buick/GMC’s then GM, C.J Fraleigh.
The account has grown into an AOR for Hot Tomali, and our Creative Director Thomas Stringham has since joined the International Dyslexia Associations board of directors and now sits as President of the British Columbia Chapter.
International Dyslexia Association
Thomas Stringham/Anthony Baker
Music & Sound