Mask / Wrigley
Submitted By Ada Wong
A whitening mask (typically used on the face) appears in the shape of a tooth. To illustrate that Extra White gives you the simplest way to clean your teeth.
To communicate the whitening power of Wrigley's Extra White chewing gum.
Our target audience is female skewed, age 20-29. They are very appearance conscious.
No particular technical challenge.
Grey Worldwide: HK
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