Portfolio
Clean Is Happy / TOTO
Submitted By Colin Ochel
Description
ML Rogers developed the campaign for TOTO (clean is happy) where butts had smiles one their presumed faces. Part of the campaign was to design a web site where customers could go to learn about the product once they where intrigued by the print ads. We decided to use streaming video to tell the story so the customer could effortlessly learn about the product. I wanted to design a navigation that was unique but very intuitive because the TOTO Washlet is cutting edge yet easy to use.
Objective
The objective of the site is to educate the customer and get them interested enough to go to one of the TOTO stores to demo a Washlet.
Technical Challenge
The main challenge to the site was preparing the video so it seamlessly fit into the site. The navigation was also a challenge we wanted it to be intuitive enough for a customer to understand the navigation the first time come to the site.
Clean Is Happy
www.cleanishappy.com
Client
TOTO
Agency
Lime Interactive
www.mlrogersagency.com
Media
Interactive
Credits
Agency Producer
Beth Irvine
Art Director
Scott Barbey
Designer
Colin Ochel
Information Architect
Colin Ochel
Programmer
Colin Ochel
Writer
Giff Crosby
Views
508