Clean Is Happy / TOTO
Submitted By Colin Ochel
ML Rogers developed the campaign for TOTO (clean is happy) where butts had smiles one their presumed faces. Part of the campaign was to design a web site where customers could go to learn about the product once they where intrigued by the print ads. We decided to use streaming video to tell the story so the customer could effortlessly learn about the product. I wanted to design a navigation that was unique but very intuitive because the TOTO Washlet is cutting edge yet easy to use.
The objective of the site is to educate the customer and get them interested enough to go to one of the TOTO stores to demo a Washlet.
The main challenge to the site was preparing the video so it seamlessly fit into the site. The navigation was also a challenge we wanted it to be intuitive enough for a customer to understand the navigation the first time come to the site.
Clean Is Happy