Portfolio
Juicy Colours / Procter & Gamble (Guangzhou) Ltd
Submitted By Ada Wong
Description
The ultimate need for people who constantly colour their hair is to have healthy and lively hair. Therefore, in this eye-catching print ad, when you first glance at it you see a fresh, juicy tomato. Take a closer look and you¡¦ll realise it¡¦s the girl¡¦s red hair. This fresh and vivid print conveys the message that with Pantene colour treatment shampoo, your coloured hair can glow with radiant health.
Objective
To give our consumers the impression that with Pantene colour treatment shampoo, whatever colour their hair is it can glow with radiant health.
Client
Procter & Gamble (Guangzhou) Ltd
Agency
Grey Hong Kong
Media
Market
Cosmetics, Beauty Products and Perfumes
Credits
Account Executive
Fernando Beretta / Anna Ng / Peggy Hon / Yan Cheng
Art Director
Doris Leung
Creative Director
Alexandre Koch / Keith Ho / Doris Leung
Photographer
Connie Hong
Views
1231