X-ray / Thinking Group Ltd.
Submitted By Ada Wong
To launch V-moda earphones with the new noise-isolating technology.
To demonstrate its superior noise reduction feature which enables deep bass sound for an ultimate audio experience. With noise-isolating technology, people don’t just hear the music, they “feel” the music inside their bodies.
The challenge was how to visualize music inside your body so the audience can feel the power of the earphones on a print ad. Instead of showing the product, we use retouching techniques to show the earphones as if they were built inside the talents’ bodies.
Thinking Group Ltd.
Grey Hong Kong
Keith Ho / Davey Lui / Iris Lau
Keith Ho / Davey Lui