The ADVertising Campaign / The Alternative School for Creative Thinking

Submitted By Andreea Strachina


Nowadays, youngsters in Romania are lazy. Really lazy. Sloth becomes a hobby that quickly turns
into a full-time job. Just like you'd swing a shiny object in front of a cat to grab its
attention and get it off its side, we've decided to work up a creative appetite for our
couch-loving youth.


In an attempt to promote the CANNES LIONS ROMANIA initiative, The Alternative School
for Creative Thinking, we rallied up some of the most talented young artists, designers,
illustrators and all around finger-happy creatives from around the world, that had already proven
to be a worthy Oxygen consumer by being successful in their creative endeavours from an early age and with lots of honey (read: at-gunpoint) we made them give up some of their pretty pretty pictures.
This so-called "ARTVERTISING" aimed to be an art exhibition with all the joy, sweat and tears, but
for walls.

Technical Challenge

We printed the signed illustrations along with our message ("And you're out here drinking...") and
set them up through some of the most famous clubs and bars in Bucharest, Romania, usually where
our 18-28 Y/o target hangs out, essentially creating an all-around exhibition and enticing our lazy, drunken friends to get on board with the school and do something worthwhile.


The Alternative School for Creative Thinking


Innovative Use of Media


Culture, Leisure and Sports


Art Director

Rares Cinteza


Facem Rostogol/Personal project


Andreea Strachina




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