We're Yours / Planned Parenthood of Northern New England
Submitted By Matt Wilcox
This online campaign was created to promote the opening of a completely new health care center created by Planned Parenthood of Northern New England.
When PPNNE created a new sexual health center, they needed to show their brand by leveraging it through the center's strengths rather than its political or social history – especially to younger patients mostly interested in convenience. This online and out-of-home campaign drove to a simple landing page announcing the opening of the new center.
Planned Parenthood of Northern New England
Health and Pharmaceutical Products
Ken Millman, Pete Foytho