Portfolio
Highly Fruct Up / Fest Cola
Submitted By Cerberus
Description
The first ad in the campaign, this one sets the tone for the brand. Raw and real, no high-fructose corn syrup.
Objective
Launch New Orleans' Original Craft Soda line, and make as much noise as we can with our limited budget. Communicate that creative flavors like Almond Cola, Satsuma Mint, Pecan Root Beer, and Bourbon Cream Soda are sweetened with pure Louisiana Cane Sugar. Big boring soda companies are highly fruct-up.
Technical Challenge
Create an ad that draws a compelling link to the city of New Orleans, while positioning the brand against much bigger soda lines that have millions of dollars to sell against us.
Client
Fest Cola
Industry
Beverage
Agency
Cerberus Agency
http://www.cerberus.agency
Media
Market
Food
Credits
Account Executive
Temple Ruff
Art Director
David Caruso
Creative Director
Justin Bonura, David Caruso, Rocky Russo
Photographer
Denny Culbert
Writer
Justin Bonura
Views
1535
