Portfolio
Play Smart / WNBA
Submitted By Tommaso Fontanella
Description
After almost two decades of low TV ratings and half-empty stadiums, it’s no secret that the WNBA has a viewership problem. Very few people even talk about the WNBA, and when they do, it isn’t pretty. There’s no dunking. It’s too slow. The men’s game is just more fun.
Sure, there’s less dunking in the WNBA. But dunking isn’t everything, especially for savvier fans who want more strategy and finesse. This campaign highlights what makes the women’s game great: superior playmaking, real teamwork, and sick-nasty ball skills. Not to mention that there’s no annoying showboating or narcissistic superstars. It’s just pure, smart basketball.
Client
WNBA
Agency
School of Visual Arts, New York
Media
Market
Culture, Leisure and Sports
Credits
Art Director
Tommaso Fontanella
Instructor
Dan Kenneally, Adam Kanzer
Writer
Ted Meyer
Views
360
Other Work
School of Visual Arts
Client: Fandango
Title: When you buy tickets in advance, your friends can't flake