Under the Hood of Country Music / Fiat Chrysler Automobiles
Submitted By Elizabeth Branger
Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together.
Fiat Chrysler Automobiles
Tyler Smith, John Bogan, Shawn Carroll
Alan Pafenbach, Giancarlo Pisani
Lawrence Wang, Nick Nelson