"You Give More Than Blood" / City of Buenos Aires
Submitted By Jose Molla
The Government of the City of Buenos Aires wanted to encourage blood donation, making it a more personal and meaningful experience. You see when you donate blood it is not just about saving lives; but about all the things people can do with the rest of their lives. This campaign entitled “You give more than just blood” is an open invitation for people to realize that when you donate blood, you are actually donating to everything that person can achieve after the transfusion.
The objective of this campaign was to make the action of donating blood more personal and open people's eyes to the fact that by donating blood they are not just saving a life but donating to everything that person will achieve moving forward.
City of Buenos Aires