Portfolio
"Fight the Gray - Donate Your Shadow" / Converse
Submitted By Jose Molla
Description
Following a city-wide ban on street-level graffiti, Sao Paolo transformed from a metropolis of technicolor glory to one of monolithic gray as far as the eye could see. We teamed up with Converse to create "Fight the Gray" (“Combata o cinza”) which was a live intervention and social movement that rallied people to help breathe color back into their city with something unique to each of us: our own shadows.
Objective
The campaign goal was to create social movement that rallied people to help breathe color back into their city with something unique to each of us: our own shadows.
Client
Converse
Agency
the community
http://lacomunidad.com/
Media
Integrated Branding
Market
Culture, Leisure and Sports
Views
736