Portfolio
FRESH FISH POSTER / barracuda Seafood Restaurant
Submitted By Sidney Araújo
Description
Fish tastes best when eaten fresh. That’s exactly what Barracuda Restaurant’s ‘fresh fish’ poster proved. Barracuda,
one of the best seafood restaurants in Dubai promoted the freshness of their seafood through an activation campaign on the beaches of Dubai.
‘Fresh fish’ posters were created using edible ink and edible glue made from fresh fish. The result was unbelievable.
In no time the fish flavoured paper was eaten up by the biggest specialists in fresh fish- the seagulls. This reiterated the 'freshness' of the seafood served at Barracuda restaurant.
Objective
To promote Barracuda Seafood Restaurant in Dubai — a city already crowded with so many
great culinary options.
Technical Challenge
To get seagulls — the biggest fresh-fish specialist — to endorse the freshness of Barracuda's seafood
using a poster made from edible components glued with actual fresh-fish liquid.
FRESH FISH POSTER
https://vimeo.com/164891272
Client
barracuda Seafood Restaurant
Agency
HorizonFCB
fcb.com/horizon
Media
Outdoor
Market
Food
Credits
Account Executive
Nadine Halawany
Agency Producer
Thiago Carvalho/Samer Amir
Art Director
Sidney Araujo/Rodrigo Nakaza
Creative Director
Luis Silva Dias/Rondon Fernandes/Sidney Araujo
Director
Guillaume Nallet
Production Company
Eko Comunication
Writer
Rondon Fernandes
Views
1026