Visit Sweden - Rebranding / Visit Sweden
Submitted By Iwona Usakiewcz
Visit Swedish needed a rebranding to distinguish Sweden from other travel destinations such as Norway and Finland. Both of Sweden's main competitors have a distinct style and tone which Sweden was missing.
Re-branding for Swedish Tourism inspired by traditional Scandinavian folk art and the new modern clean and minimal aesthetic Sweden is more associated with.
Creating a unique tone that is true to Sweden and distinguished it from other travel destinations
Tourism & Travel