Wakemaker, Born to Ramble, Creature Seekers, Bosses of the Bass, Beasts of the Trail, Warriors of the Wild, On Waves of Freedom / Progressive Insurance
Submitted By Arnold Worldwide
Progressive Insurance, in partnership with Arnold Worldwide, has created a new print campaign to illustrate their leadership in the outdoor vehicle insurance category. The campaign features ads in the style of ’70s and ’80s action movie posters. Boats, RVs and dirt bikes fill the nostalgia-packed ads, which depict Flo expertly riding creatures that capture the spirit of outdoor adventure. The campaign is illustrated by Sam Spratt, with typography by Shotopop. Beyond the print campaign, Progressive is using the designs for t-shirts and collateral at motorcycle rallies across the US.