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Sanlam Tax-Free Experiments Online Content / Sanlam Financial Services Provider
Submitted By DOMINIQUE SWIEGERS
Description
The Brief:
With so many existing tax-free messages out there, communicate the benefits of Sanlam Tax-free Investments in a simple and engaging way. Find ways to demonstrate how much your money can grow, with the added benefit of getting even more because you don’t have to pay the tax-man.
The Insight:
In all aspects of our life we expect more. From shopping to friendships to our very selves, we demand the fullest amount. So, why do we accept less when we save? We shouldn’t.
The Idea:
No-one likes getting less.
Objective
Get more South Africans to save tax-free with Sanlam.
Technical Challenge
All three online commercials were filmed by a hidden camera crew to get real responses from real South Africans to the situations we set up prior to filming.
Client
Sanlam Financial Services Provider
Agency
King James Group
www.kingjames.co.za
Media
Television
Market
Financial Services
Credits
Writer
Dominique Swiegers, Jared Osmond
Art Director
Moe Kekana
Agency Producer
Samantha Wentzel
Creative Director
Matt Ross, Damian Bonse
Views
467