Company profile / Buck Lighting
Submitted By Olivera Miletic
Company profile or Buck Lighting
Art Direction / Graphic design / Prepress
While using corporate colors - grey and pink, I tried to create a simple yet effective company profile.
Tracing paper was used to separate chapters. A part of the introduction text was left on it, and the rest was on the page beneath it. The idea was to create a simple but interesting user experience. If the light was directly pointed at the page, the reader could read everything, but the most important part (on the tracing paper) would stand out and attract attention.
Binding was one of the challenges, because the print needed to look corporate, so we decided to go with binding screws.