Klikk & Hent / Vitus Pharmacy /
Submitted By John Christian Ferner Apalnes
Commercial for Vitus Pharmacy promoting their new service 'Klikk & Hent' (Click and collect)
The main objective was to show how the 'Click & Collect' service works in different steps. I wanted to utilise the Zoetrope technique as an engaging way to tell the story as well as visually referencing the pharmaceutical carousel.
It was the first time I ever made a Zoetrope, and figuring out how many elements as well as finding a good scale was quite tricky. I wanted to use live action instead of stop motion to capture the zoetrope, so rolling shutter was an issue. We managed to resolve it through utilising the global shutter on a Red epic camera.
Klikk & Hent
Vitus Pharmacy /
Health and Pharmaceutical Products
John Christian Ferner Apalnes
Music & Sound
Verdens Starkest Mann