LIVY TRIP N°1 IN LOS ANGELES / LIVY
Submitted By RACHEL VAN DER NACHT
LIVY is an international premium and modern lingerie label founded by Lisa Chavy and supported by the groups ETAM and VOG. The e-shop will open on August 31st and the first stores on September 1st in Paris, Lille, Annecy, and Geneva.
I work for LIVY since one year as a strategic designer and storyteller. I did all the storytelling and wording. I also create digital content (videos, gifs, pictures...) to animate LIVY's Facebook and Instagram. I didn't take any picture or shoot any films. Dimitri Coste, the French photographer, actor, and rider did. I just made the video edition and I used the pictures to make other pictures in order to animate the social media.
This is how I edited all his films of LIVY's shooting in Los Angeles to create a video teaser for the website. This teaser is intended to LIVY's target, the multiple women of today, who are independent, free, smart, connected, sexy, urban, daring, simple alive! It thus expresses the different types of (life)styles all the women or a single woman can have.
The song is a free rights song.
LIVY aims to reinvent lingerie and the way we wear it.
Our purpose was thus to assert her premium, contemporary and hype positioning and to attract the attention of digital influencers on the label. It was also a way to show the international side of LIVY, who travels with her collective of artists (with Dimitri Coste).
Time: I only had three days to edit the video because of the launch of the editorial site, so it was very intense.
We didn't want to have a too long video.
LIVY TRIP N°1 IN LOS ANGELES
Fashion & Clothing