The Volkswagen Stroller / Volkswagen
Submitted By Alexis Jabbour
In the brand campaign we showed a mom expecting a stroller to brake automatically, just like the feature in a Volkswagen. One Facebook fan left a comment on the video that sparked a debate and we responded to him by turning his comment into a reality.
Once you're used to a certain level of quality it's hard going back. To showcase Volkswagen's features we created campaign featuring a family that expected and demanded more in everyday items after getting used to their luxurious VW.
Volkswagen wanted us to create an online piece of branded content that was an extension of the brand campaign 'You expect more when you drive Volkswagen.'
Magic Bullet Amsterdam had to emulate emulate 'adaptive cruise control' and 'automatic breaking' on a stroller and built it to surprise Timo and for a shoot in public.
ACHTUNG! McGarrybowen Amsterdam
Innovative Use of Media
Mervyn ten Dam