Portfolio
Into the Frame / Porsche
Submitted By Alexis Jabbour
Description
Reward 'Porsche Classic' owners for coming signing up and visiting the dealership with an activation where owners could drive their 'Porsche Classic' into a unique photo book by David de Jong.
Owners were asked to sign up via their license plate number and choose a dealership. Then, they would would drive to 'Into the Frame' while going to the dealership to pick up their maintenance binder and special edition photograph.
Objective
Porsche challenged us to collect all 'Porsche Classic' drivers name and email AND to get them to collect their 'Porsche Maintenance Binder' at their nearest dealership — in the Netherlands.
Technical Challenge
Creating photography and radar set up during a live activation to capture beautiful photos in locations near dealerships.
Into the Frame
https://intotheframe.nl/
Client
Porsche
Agency
ACHTUNG! McGarrybowen Amsterdam
www.acthung.nl
Media
Innovative Use of Media
Market
Automotive
Credits
Creative Director
Mervyn ten Dam
Art Director
Alexis Jabbour
Jasper Janssen
Writer
Niklas Kristensen
Designer
Studio Kraftwerk
Views
527