Portfolio
Capture the Wow of Now / Sony
Submitted By Alexis Jabbour
Description
Celebrate people who live fast doing whatever they do best, every single day. The campaign consisted of two branded content films, a campaign landing page, and an Instagram photo content.
Objective
Introduce the new Sony Xperia XZ that can capture all the amazingly and fast things that happen everyday - without blur - in an online campaign.
Technical Challenge
We had to make a mobile camera phone stand out amongst the competition by making is relatable yet entertaining. We are responsible for the campaign and film concept and Dentsu Japan is responsible for technicalities and production.
Capture the Wow of Now
https://www.sonymobile.com/...
Client
Sony
Agency
ACHTUNG! McGarrybowen Amsterdam
www.achtung.nl
Media
Integrated Branding
Market
Technology
Credits
Creative Director
Mark Muller
Niels Straatsma
Art Director
Alexis Jabbour
Writer
Bert Marissen
Views
609