The Missing Piece: Tesla Powerwall Launch / Tesla
Submitted By Jennifer Kasick
Event location: Tesla Design Studio- Hawthorne, CA
Objective: Design a launch event for Tesla to unveil their new home and commercial batteries to a crowd of 1,200 attendees.
Tesla's Design Studio was the perfect location for this large-scale, invite only event. Inside a ~25,000 sqft airplane hangar, the open-spaced Design Studio's raw concrete floor and high arched ceilings made for an ideal backdrop to this world-changing announcement by Tesla Co-Founder Elon Musk. Musk's announcement was quoted as "the best tech keynote I've ever seen" by The Verge.com. Meticulously placed lighting and contemporary furniture set the mood, while a 95' long white gallery wall displayed the newly-unveiled Powerwall batteries.
Tesla is notorious for their last minute surprises, but this only makes their events that much more suspenseful. Our main challenge was meeting Elon Musk's expectations in such a short period of time with limited knowledge of what exactly the launch would reveal.
The Missing Piece: Tesla Powerwall Launch
George P Johnson