Portfolio
Hall of Claims / Farmers Insurance
Submitted By Erin Costello
Description
The ‘Hall of Claims’ website is a part of the Farmers’ ‘We Know From Experience’ Campaign. We wanted to show consumers that Farmers has the know-how to protect them against literally anything, because they’ve seen literally everything. So we gathered the craziest claims that Farmers has ever covered and immortalized them in the ‘Hall of Claims. This online version of the Hall is packed with exhibits depicting the most outrageous things we’ve ever covered.
Objective
For the ‘We Know From Experience’ campaign and all pieces within, the business objective was to have the work breakthrough and create consideration for Farmers.
Breakthrough: Farmers tends to be outspent by the competition by a lot (we’re 9th in ad spending compared to other companies). To get people to notice us with the other insurance companies shelling out lots of dough, we need to have work that catches their eye, like WKFE. If people notice us—they might consider us!
Consideration: Basically, we want people to consider us when they go quote and buy insurance. To do that we need to convince them why we’re worth considering (like that we’re smarties that know from experience and can cover you for just about anything).
Hall of Claims
https://www.farmers.com/hal...
Client
Farmers Insurance
Agency
RPA
www.rpa.com
Media
Interactive
Market
Consumer Services
Credits
Art Director
Erin Costello
Josh McCrary
Rob Anton
Writer
Andrew Hajjar
Jeff St. Jean
Creative Director
Hobart Birmingham
Perrin Anderson
Pat Mendelson
Joe Barratelli
Views
1908