TV Land / TV Land
Submitted By Jonathan Main
Spec Pilot: A Samsung Galaxy gets sent back in time to be egregiously misused by idiots from the past.
As part of TV Land's rebrand, we created a spec pilot for a branded content franchise called Time Traveling Products. The goal was to let advertisers integrate into TV Land’s programming with content customized for their Gen-X audience. Since Gen-Xers are notoriously cynical about advertising, we went with a touch of self-awareness and self-deprecating humor.
Nickelodeon Creative Advertising
Eric Van Skyhawk