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Put Us To Work For You / LCI Workers' Comp

Submitted By Cerberus

Description

Though LCI was founded in 1989 as a workers’ comp provider for Louisiana construction firms and related industries, the company was eager to increase brand awareness among the great diversity of business owners, as well as independent insurance agencies, across the state.

Objective

The “Put Us To Work For You” series, in which an LCI representative was pictured working alongside local business owners to comedic effect, attempts to demonstrate that just about any business owner across the state can put LCI to work for their growing Louisiana business.

Technical Challenge

Applying a unique, photo-technique across a disparate collection of work environments on a limited budget was a paramount. To not only preserve the volume of the individual executions, but to raise the volume as the campaign continued in order to maximize the campaign's effectiveness posed a secondary challenge.

Credits

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