Love, Leftovers / Reynold's Wrap
Submitted By Sam Hoffman
Print ads for Reynold's Wrap foil.
Reynold’s Wrap is in constant competition with tupperware, plastic wrap, and off-brand foil. We created a campaign that rejuvenates the brand in the eyes of younger consumers who are willing to pay a higher price for the perceived higher quality. Reynold's Wrap reminds you that there’s one true way to treat your leftovers. Wrap them in love and they’ll love you back.
Writing calligraphy on aluminum foil and capturing it legibly with the low light was a challenge.
Consumer Packaged Goods