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Uber Mom / Uber Canada & MADD Canada

Submitted By Rebecca Lyon

Description

Uber Canada in partnership with MADD Canada wanted to remind Canadians of the consequences of impaired driving. Heading into the holiday season they wanted to personally deliver this message directly to Canadians, so they offered rides home to bar patrons who were greeted by Shelly, who drives for Uber. This film entitled “Uber Mom” is Shelly’s personal story of loss that was a result of an impaired driving crash. She shares her story with her riders as a powerful reminder to always request a safe ride home.

Client

Uber Canada & MADD Canada

Agency

Zulu Alpha Kilo
http://www.zulualphakilo.com/

Media

Innovative Use of Media

Market

Automotive

Credits

Creative Director

Zak Mroueh

Art Director

Charline Fauche-Simon
Andrea Romanelli

Writer

Angeline Parsons
Jon Taylor

Agency Producer

Jaclyn Garfinkle
Pam Portsmouth

Account Executive

Nadine Arsenault

Content Strategist

Heather Segal

Production Company

Zulubot

Director

Jessica Edwards

Producer

Marc Milliard

Editor

Jay Baker

Music & Sound

Zulubot

Views

240

 

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