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FIT Holiday E-card 2017 / Fashion Institute of Technology

Submitted By Rachael Park

Description

New York City's Fashion Insitute of Technology(FIT) approached me to design and animate their holiday season e-card, sent out annually to students, teachers and alumni.

Objective

The concept was to deliver a festive greeting which would appeal to a diverse and multi-faith faculty and student body. The theme I was given was NYC, FIT, Holidays. I wanted the design to emanate the magic and wonder of the holidays yet be sleek and not pander to classic, or stereotypical themes.

FIT Holiday E-card 2017

https://vimeo.com/247493415

Client

Fashion Institute of Technology

Agency

Rachael Park
www.rachaelpark.com

Media

Television

Market

Education

Credits

Art Director

Rachael Park

Designer

Rachael Park

Production Company

Animator - Rachael Park, Cyrus Cummings, Hayato Yamane
Cel Animator - Olivia Blanc

Music & Sound

Ambrose Yu

Views

198

 

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