Cocktails / Gordon's Dry Gin
Submitted By Chris Slabber
In mid 2015, I was commisioned by FCB Cape Town to create the artwork for the new Gordon's Dry Gin Campaign.
The idea was to use the technique of paint in water to recreate famous cocktails of which Gin was the foundation.
The Objective was too use the paint clouds as an abstract interpretation of the different cocktails.
The main challenge was too get the best results within the time frame. The reason for this is that the technique is very dependant on chance. You have no idea what will happen once the paint hits the water, so trail and error were the key words on this job.
Gordon's Dry Gin
FCB Cape Town