Portfolio

Cocktails / Gordon's Dry Gin

Submitted By Chris Slabber

Description

In mid 2015, I was commisioned by FCB Cape Town to create the artwork for the new Gordon's Dry Gin Campaign.
The idea was to use the technique of paint in water to recreate famous cocktails of which Gin was the foundation.

Objective

The Objective was too use the paint clouds as an abstract interpretation of the different cocktails.

Technical Challenge

The main challenge was too get the best results within the time frame. The reason for this is that the technique is very dependant on chance. You have no idea what will happen once the paint hits the water, so trail and error were the key words on this job.

Client

Gordon's Dry Gin

Agency

FCB Cape Town
http://www.fcb.co.za/locati...

Media

Outdoor

Market

Alcoholic Beverages

Credits

Photographer

Chris Slabber

Art Director

Ilse Steenkamp

Agency Producer

Nicola Davidson

Views

84

 

Share To

Other Work

Follow Us