Raze the Stakes / Dollar Shave Club
Submitted By alessandra divizia
The playoff beard: a time honored tradition in sports fandom where able-bearded men grow their facial hair as long as their team’s post-season lasts. For a few, the beards are trophies of victory, but most must shave goodbye. Why not make it interesting?
Use a favorite fan tradition as an opportunity to grow new subscriptions.
Dollar Shave Club
Miami Ad School
Innovative Use of Media