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Raze the Stakes / Dollar Shave Club

Submitted By alessandra divizia

Description

The playoff beard: a time honored tradition in sports fandom where able-bearded men grow their facial hair as long as their team’s post-season lasts. For a few, the beards are trophies of victory, but most must shave goodbye. Why not make it interesting?

Objective

Use a favorite fan tradition as an opportunity to grow new subscriptions.

Client

Dollar Shave Club

Agency

Miami Ad School
https://www.miamiadschool.c...

Media

Innovative Use of Media

Market

Financial Services

Credits

Art Director

Alessandra Divizia

Writer

Cali McGovern

Views

117

 

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