Portfolio
Home Court / Dairy Queen, Wendy's, Domino's, and York Peppermint
Submitted By Juan Carlos 'Wasabi Gutierrez Zorrilla Delgado Monroy, etc
Description
Value added content created for our advertising partners to air on Nick@Nite.
Objective
Every media partner in our Network receives a value added proposition for their media investment. Objectives and strategies are varied depending on the type of challenges our partners face.
Technical Challenge
Since Nick@Nite doesn’t air any Nickelodeon original content, we are unable to leverage the IP in our shows except for the promotion of the shows themselves. To provide effective ‘Value Added’ content for our advertisers we created ‘Home Court’, a Nick@Nite Branded Content series, which featured four American families living in a col-de-sac anywhere USA. We took our cues from the sitcom tonality of our shows and offered our partners an opportunity to integrate their brands into our stories.
Client
Dairy Queen, Wendy's, Domino's, and York Peppermint
Agency
Nickelodeon Creative Advertising
www.nickcreativeadvertising...
Media
Television
Market
Value added content created for our advertising partners to air on Nick@Nite.
Credits
Creative Director
Pete Johnson, Jared Elliott and Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc
Writer
Muddy Kaseta
Tom Vullo
Art Director
Andrew Barrett
Coral Garvey
Producer
Rick Vizzi
Views
1098
Other Work
