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Home Court / Dairy Queen, Wendy's, Domino's, and York Peppermint

Submitted By Juan Carlos Gutierrez Zorrilla Delgado Monroy, etc

Description

Value added content created for our advertising partners to air on Nick@Nite.

Objective

Every media partner in our Network receives a value added proposition for their media investment. Objectives and strategies are varied depending on the type of challenges our partners face.

Technical Challenge

Since Nick@Nite doesn’t air any Nickelodeon original content, we are unable to leverage the IP in our shows except for the promotion of the shows themselves. To provide effective ‘Value Added’ content for our advertisers we created ‘Home Court’, a Nick@Nite Branded Content series, which featured four American families living in a col-de-sac anywhere USA. We took our cues from the sitcom tonality of our shows and offered our partners an opportunity to integrate their brands into our stories.

Client

Dairy Queen, Wendy's, Domino's, and York Peppermint

Agency

Nickelodeon Creative Advertising
www.nickcreativeadvertising...

Media

Television

Market

Value added content created for our advertising partners to air on Nick@Nite.

Credits

Creative Director

Pete Johnson, Jared Elliott and Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc

Writer

Muddy Kaseta
Tom Vullo

Art Director

Andrew Barrett
Coral Garvey

Producer

Rick Vizzi

Views

437

 

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