Bathroom Breaks / Scrubbing Bubbles
Submitted By Juan Carlos Gutierrez Zorrilla Delgado Monroy, etc
Television and Digital content campaign that exposed what really goes on in your typical family when it comes to cleaning.
SC Johnson wanted to create Digital content for their platforms and thru the Value Added program here at Nick, we were able to deliver a series of emotionally grounded spots touting their Brand's single minded benefit to Moms.
Up until this point Scrubbing Bubbles had relied heavily in their demo brand spots to create their brand awareness. Never before had the company experimented with emotionally grounded advertising to promote any of their brands. It was this particular campaign that the CMO of SC Johnson gave credit for their about face change on their approach to how they communicate with the CEO of the family, Mom.
Nickelodeon Creative Advertising
Consumer Packaged Goods
Jared Elliott and Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc