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Bathroom Breaks / Scrubbing Bubbles

Submitted By Juan Carlos Gutierrez Zorrilla Delgado Monroy, etc

Description

Television and Digital content campaign that exposed what really goes on in your typical family when it comes to cleaning.

Objective

SC Johnson wanted to create Digital content for their platforms and thru the Value Added program here at Nick, we were able to deliver a series of emotionally grounded spots touting their Brand's single minded benefit to Moms.

Technical Challenge

Up until this point Scrubbing Bubbles had relied heavily in their demo brand spots to create their brand awareness. Never before had the company experimented with emotionally grounded advertising to promote any of their brands. It was this particular campaign that the CMO of SC Johnson gave credit for their about face change on their approach to how they communicate with the CEO of the family, Mom.

Client

Scrubbing Bubbles

Agency

Nickelodeon Creative Advertising
www.nickcreativeadvertising...

Media

Television

Market

Consumer Packaged Goods

Credits

Writer

Nick Maciag

Art Director

Mike Oh

Producer

Rick Vizzi

Director

David Jellison

Production Company

Accomplice Media

Creative Director

Jared Elliott and Juan Carlos Gutierrez Zorrilla Delgado Monroy, Etc

Views

107

 

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