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Branding & Packaging Design / Creola Beer

Submitted By Oscar Bastidas

Description

Branding Design and illustrations for Venezuelan craft beer called Creola, including all the packaging and branding tools related.

Objective

In their presentations Mestizo, Mulato, Indio and Zambo, the main colonial caste that originated the mixture of our present race, Creola is a craft beer that combines harmoniously the "flavor" that characterizes Venezuela: Creole, which gives the beer typical of selected fresh ingredients like cocoa and coffee. And so it is positioned as the Venezuelan Brew made of the best mixes.

Technical Challenge

The concept was about to create a character for each beer flavor, this character and his personality needs to be linked with the beer characteristics. Each character has its own story merged with the historic colonial background.

Client

Creola Beer

Agency

Mor8 Design Studio
http://www.mor8graphic.com/

Media

Design

Market

Alcoholic Beverages

Credits

Art Director

Oscar Bastidas

Photographer

Alvaro Camacho

Designer

Oscar Bastidas

Illustrator

Oscar Bastidas

Creative Director

Juan Andrés Kebork

Views

20

 

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