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Rated One Star / Converse

Submitted By Peter Jostrand

Description

One Star is the rebel of the Converse brand, it's the anti-hero shoe for anti-heroes. This campaign celebrates the impulsive, audacious and fearless behavior of those who aren't looking for 5-Star approval. The campaign ran in massive OOH in Berlin, London, LA and New York as well as in-store, and all social channels.

Objective

The objective was to create a campaign that captured the spirit of the One Star shoe, a shoe that has notoriously been worn and celebrated by rebellious artists, skaters, and musicians.

Technical Challenge

Organizing a global launch around a suite of shoes that had 10 different colorways and silhouettes that were going to be shot with 8 different iconic influencers.

Client

Converse

Agency

Anomaly
http://anomaly.com/

Media

Outdoor

Market

Fashion & Clothing

Credits

Writer

Jane Cronk

Art Director

Benoit Olive

Designer

Luca Bernardino
Edward Yeung

Views

21

 

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