Rated One Star / Converse
Submitted By Peter Jostrand
One Star is the rebel of the Converse brand, it's the anti-hero shoe for anti-heroes. This campaign celebrates the impulsive, audacious and fearless behavior of those who aren't looking for 5-Star approval. The campaign ran in massive OOH in Berlin, London, LA and New York as well as in-store, and all social channels.
The objective was to create a campaign that captured the spirit of the One Star shoe, a shoe that has notoriously been worn and celebrated by rebellious artists, skaters, and musicians.
Organizing a global launch around a suite of shoes that had 10 different colorways and silhouettes that were going to be shot with 8 different iconic influencers.
Fashion & Clothing