Portfolio
No Means No / Amnesty International
Submitted By Rikke Jacobsen
Description
In 2012, when we made the campaign for Amnesty International, our goal was to change the law - because No means no. We needed to make something that could raise awareness by challenging people´s sense of justice, and create PR and media buzz.
The key element was an interactive video where we muted a girl´s voice while showing a rape, which was not considered a rape by the Norwegian law. When signing the petition to change the law, the movie rewound, the girl got her voice back and the rape never happened.
Objective
Rape is not considered a rape unless it involves threats or violence. The victim´s protests are not enough according to the law Norwegian laws. In other words, Norwegian girls lose their right to use their voice - the right to say NO.
The campaign resulted in a proposal for change on the law in the Norwegian Parliament, but because of a new administration that took office autumn 2013, the change never happened and the debate still goes on today.
No Means No
http://neiernei.amnesty.no
Client
Amnesty International
Agency
TRY
https://try.no
Media
Interactive
Market
Non-Profit
Credits
Art Director
Sara Marie Hødnebø
Egil Pay
Sebastian Prestø
Writer
Caroline Ekrem
Lars Joachim Grimstad
Anders Holm
Account Executive
Lars Mitlid
Fred Kihle
Marte Heiersted
Linda Tillier
Designer
Ole Jakob Bøe Skattum
Thomas Sømoen
Jan Kristian Haavi
Director
Hans Petter Moland
Producer
Mone Mikkelsen
Helene Hovda Lunde
Production Company
One big happy family
Views
420