No Means No / Amnesty International
Submitted By Rikke Jacobsen
In 2012, when we made the campaign for Amnesty International, our goal was to change the law - because No means no. We needed to make something that could raise awareness by challenging people´s sense of justice, and create PR and media buzz.
The key element was an interactive video where we muted a girl´s voice while showing a rape, which was not considered a rape by the Norwegian law. When signing the petition to change the law, the movie rewound, the girl got her voice back and the rape never happened.
Rape is not considered a rape unless it involves threats or violence. The victim´s protests are not enough according to the law Norwegian laws. In other words, Norwegian girls lose their right to use their voice - the right to say NO.
The campaign resulted in a proposal for change on the law in the Norwegian Parliament, but because of a new administration that took office autumn 2013, the change never happened and the debate still goes on today.
No Means No
Sara Marie Hødnebø
Lars Joachim Grimstad
Ole Jakob Bøe Skattum
Jan Kristian Haavi
Hans Petter Moland
Helene Hovda Lunde
One big happy family