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No Means No / Amnesty International

Submitted By Rikke Jacobsen

Description

In 2012, when we made the campaign for Amnesty International, our goal was to change the law - because No means no. We needed to make something that could raise awareness by challenging people´s sense of justice, and create PR and media buzz.



The key element was an interactive video where we muted a girl´s voice while showing a rape, which was not considered a rape by the Norwegian law. When signing the petition to change the law, the movie rewound, the girl got her voice back and the rape never happened.

Objective

Rape is not considered a rape unless it involves threats or violence. The victim´s protests are not enough according to the law Norwegian laws. In other words, Norwegian girls lose their right to use their voice - the right to say NO. 



The campaign resulted in a proposal for change on the law in the Norwegian Parliament, but because of a new administration that took office autumn 2013, the change never happened and the debate still goes on today.

Client

Amnesty International

Agency

TRY
https://try.no

Media

Interactive

Market

Non-Profit

Credits

Art Director

Sara Marie Hødnebø
Egil Pay
Sebastian Prestø

Writer

Caroline Ekrem
Lars Joachim Grimstad
Anders Holm

Account Executive

Lars Mitlid
Fred Kihle
Marte Heiersted
Linda Tillier

Designer

Ole Jakob Bøe Skattum
Thomas Sømoen
Jan Kristian Haavi

Director

Hans Petter Moland

Producer

Mone Mikkelsen
Helene Hovda Lunde

Production Company

One big happy family

Views

20

 

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