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First Tracks / Helly Hansen

Submitted By Rikke Jacobsen

Description

Helly Hansen loves skiing, and there is no better way to do it than in fresh powder. So we created First Tracks; an alarm clock that wakes you up earlier if it snows during the night.

The app was launched in 2013.

Objective

To show that Helly Hansen knows how ski entusiasts thinks, we wanted to give them an app that gave them an advantage in the slopes, that also worked as a constant reminder in their phone to where they should by their ski apparels.

Client

Helly Hansen

Agency

Forsman & Bodenfors
https://www.fb.se

Media

Interactive

Market

Fashion & Clothing

Credits

Art Director

Karl Risenfors

Agency Producer

Stefan Thomson

Account Executive

Katarina Klofsten
Anneli Kjellander

Designer

Christopher Ek

Views

23

 

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