The 12 Hour Store / iZettle
Submitted By Rikke Jacobsen
iZettle is a small Swedish company that builds game-changing payment services and apps with the mission to empower small businesses and help them grow.
In this brand-obsessed world it’s getting harder and harder to make it for small businesses. Shopping districts around the world are dominated by big brands, supported by big banks with big wallets. But small business rebels, entrepreneurs and nomadic retailers are fighting hard to bring their products to the world.
Every night a tireless effort was made to transform and tailor the store to match each business, giving them everything they needed to compete with the big brands – the iZettle payment solution was the only element that stayed the same.
There were six grand openings and six grand closings in the same store during six days. Shoppers had the chance to discover a new, unique and exciting brand each day. And the six small businesses faced a success beyond their dreams.
To show that iZettle is all about supporting these businesses and helping them take on the fight we invited six of Britain’s smallest businesses to open up their very own flagship store on Britain’s greatest shopping street. For 12 hours each.
Forsman & Bodenfors
Innovative Use of Media