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Oreo Holiday Packaging / Oreo, Timothy Goodman

Submitted By Leah Schmidt

Description

A vector illustration pattern, printed and scaled onto Oreo packaging, co-designed by Timothy Goodman. This was one of the first projects where Tim took me under his wings and taught me a lot about not only illustration and process, but managing a freelance project as well. This project was a landmark in my career as an illustrator because of Tim's mentorship as well as how far the project spread. It was so fulfilling seeing how many people were interacting and using my design in a tangible and interactive way.

Objective

Oreo’s limited-edition Colorfilled holiday packs, where consumers could color in the packaging digitally online. The packs could be colored and then ordered to be shipped to you.

Technical Challenge

Translating my sketches and drawings to fit seamlessly, as well as translate to vector was a big learning challenge. The process and tools I learned in this project, then informed how I approached my next.

Oreo Holiday Packaging

www.leah-schmidt/youngguns1...

Client

Oreo, Timothy Goodman

Media

Design

Market

Food

Credits

Art Director

Timothy Goodman

Views

24

 

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