Boxes / Uber APAC
Submitted By Rikke Jacobsen
Uber wanted to start a conversation about the absurdity of traffic. And of course improve their image by addressing their sincere concern for better functioning cities.
The idea is all about recognition (even though we exaggerate a bit in order to make it more spectacular). We have all been there, stuck in traffic. Desperately looking for parking, frustrated and angry and late for a meeting.
In this film for Uber in Asia, we wanted to illustrate how absurd the traffic situation in big cities is. And suggest that ride sharing - rather than one person in every car - could be a part of the solution.
The campaign was launched November 2017.
Most Asian cities suffer from heavy congestion and parking problems. People waste far more time in traffic than they should. Just to name two examples: the average driver in Manila spends 23 days in traffic every year. And if they don’t improve the situation in Jakarta, the city will come to a complete standstill in five years. Something has to be done.
Forsman & Bodenfors
Tourism & Travel